Building simple web pages and forms require too much upfront time to code, buy hosting, uploading and maintaining and only programmers can do these things.
Create an easy to use web based tool so that people can design webpage and forms in minutes with simple word processing knowledge.
Python + Django + Google App Engine without any kind of vendor lock in.
Marketing and sales
Start with facebook / google advertisement .
Weebly, Wufoo, Jimdo, Doodlekit, Yola , Webnode, Blinkweb, uber platform, Webs, YikeSite, SnapPages, Wix.com, Jigsy, MySpace, SiteKreator...
For the first 3 months its only me. When the project is ready to call a product ask help from more people to join as co-founder or employ them.
Projections and milestones
3 months to release initial working version.
Prototype works. Working demo in youtube-
Please do not try to use the site at this moment. DNS configuration is no more accurate and core components may not be working. Can fix it in short notice of course.